Nov 08, 21

RAS Makes SEMA Debut

When the RAS team committed to SEMA 2021 in Las Vegas, we knew we had to come out guns blazing with an awesome booth that would impress current dealers and attract new ones. There is no better way to prove that our product does what we claim than to hear directly from our customers.

SEMA 2021 Booth

When we made the call to Isaac to ask if he would be willing to drive his truck from northern California right into our SEMA booth, he said yes without any hesitation. After being a RAS owner for two years, Isaac was eager to help us spread the word of how much our product has improved his load handling, ride quality and stability. With the rear tires off, being able to physically point to the rear suspension upgrade installed on his F150 was a unique feature that was well received by all. 

Isaac's truck was a huge hit at the show, but this wasn't the only trick we had up our sleeve. After months of anticipation, we proudly showcased our new in-store POP display that will help drive sales for our dealers and installers. We also announced the release of our Ford Ranger kit and had it on display for dealers to check out at the show. The central location between other top names in the towing industry like B&W Hitch, GEN-Y Hitch and Weigh Safe proved to be key to constant booth traffic. Our Marketing Director Nolan Mast said it best- "2021 has been a big year for RAS." We're looking forward to continuing this upward momentum and what's next in the cards for RAS. You can read more about RAS at SEMA 2021 in Diesel Army's online article "SEMA 2021: Roadmaster Active Suspension’s Towing Takeover."

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