Sep 13, 21

RAS At SEMA Show 2021


RAS On The Road To SEMA

What is SEMA SHOW?

This year’s SEMA Show is scheduled to return November 2-5, 2021 at the Las Vegas Convention Center. The SEMA Show is known to be the largest and most popular automotive specialty equipment aftermarket trade event in the world and is exclusive to those within the industry.


Roadmaster Active Suspension Debuts at SEMA

2021 has been a big year for Roadmaster Active Suspension. To continue that trend and because we have the most amazing customers, we are excited feature an actual customer vehicle in our booth as we debut at SEMA! We'll be in the in the middle of the Trucks, SUV’s & Offroad action(booth #56219) in the brand new West Hall along with some other big names in the industry. This past year has been isolating in many ways, so we’re excited to meet hundreds of other truck & rv enthusiasts in this industry!

So what should be expected in our booth besides our amazing team? We’ll be doing install demo's on an actual customer vehicle, debuting a brand new in-store POP package, offering an exclusive SEMA show special AND giving away over $4k in product, POP and merchandise. Want to learn more or set a time to meet with a team member, click here


What the Industry and Experts Are Saying

We had the opportunity to attend an exclusive SEMA Exhibitor Summit July 28-29, 2021. Because the event was held in the brand new Las Vegas Convention Center West Hall (where a large portion of Trucks & Off-road will be held), we were able to get a sneak peek of this new 1.4 million square feet space and preview the Boring Tunnel that spans the LVCC. Great experience! This event brought together both veteran and new exhibitors to talk about a variety of topics, including the latest trends and whether or not the 2021 SEMA Show would actually happen. While he made it clear he’s no fortune teller, the statements Tom Cattuso (SEMA VP, Events) made during, and since the Exhibitor Summit regarding SEMA's position on running the show were very encouraging. 


Prospect Of SEMA Going Off Without A Hitch

The industry in general seems to want this event to happen and thinks it should happen – perhaps more than other industries. In an August 26th, 2021 joint press release with partner show, AAPEX and SEMA both made clear their intended safety protocols where SEMA reiterated that they will be doing only what is required by the city of Las Vegas or state of Nevada. We’re encouraged by SEMA’s stance, and excited for SEMA 2021. We hope to see you at the show!


View Virtual Booth

Where: Las Vegas Convention Center

Hall Location: West Hall

Booth Number: 56219

Follow On Instagram: @activesuspension

Featured Truck Instagram: @matildafone


To register for the show, visit



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